David P. O'Hara
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Moz Content

MOZ CONTENT EXPERIENCES

 

MOZ CONTENT CASE STUDIES

Moz Content was a product built for content marketers to help them audit their content and track its performance as well as doing content discovery to inform their strategy. I had the privilege to work on the product from its inception and iterate on its features based on user data and research we gathered along the way. Below I outline in-depth case studies for several of the features and highlight a specific challenge or feature within them.